The Freeman's Burden:

To defend the principles of human liberty; to educate; to be vigilant against the ever expanding power of the state.

Tuesday, August 30, 2005

Canvassing Basics

Canvassing Basics

The neighborhood canvass is one of the most tried and tested forms of political outreach available to a campaign. The following overview should give the reader a basic understanding of the goals, functions and mechanics of administering a successful canvassing program.


· To raise awareness of campaign; and election event

· To provide information about the candidate

· To identify supporters and likely voters

· To provide a record of supporters for future outreach/GOTV efforts

· To identify opportunities to activate supporters on behalf of the campaign

· To identify opportunities to place yard signs/bumper stickers with supporters


· Materials

o Clip Board

o Canvassing forms

o Mechanical Pencils

o Literature

o Door Hanging Packets

o Bumper Stickers

o Backpack

o Precinct Map

· Dress Code – Wear your campaign shirts, buttons, hats, etc. Make yourselves easily identifiable.

· Divide into two person teams

o Person 1 – Speaker (Door knock, Talk to voter, Answer questions, provide literature)

o Person 2 – Secretary (Fill out forms, Door Hang)

· Use precinct map to identify target area.

· Communicate between teams to ensure that efforts aren’t duplicated.

· Target areas that are “voter rich” for your candidate/issue.

o Plan issue focus consistent with the concerns, culture of the local area

· Plan to canvass during “high opportunity” times, i.e. between noon and dusk; and on weekends.


· Google “XXX county precinct map” or check state election site.

· Print and disperse maps to canvassing teams

· Prepare door hanging packets, canvass forms and literature

· Disperse teams to assigned precincts

· Meet up at an assigned time and location

o Collect forms to give to campaign representative

o Report progress

§ Determine yard sign placement schedule

§ Activate new volunteers

§ Plan for the next days canvass


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